Esther J. Choe

Senior Counsel

Esther J. Choe brings a strategic, disciplined, and creative approach to complex intellectual property and business disputes. Known for her relentless advocacy, she helps clients protect valuable brands, creative assets, trade secrets, and business interests through careful analysis, practical counseling, and focused dispute strategy. Her perspective is shaped by a decade of experience as an intellectual property and litigation paralegal at AM 100 law firms and a Fortune 50 technology company before becoming an attorney, giving her a practical understanding of how complex matters develop from the ground up.

  • Successfully defended a heavy equipment manufacturer in a trademark infringement case in the Central District Court of California, brought by a major global heavy equipment manufacturer, including defeating a preliminary motion and ultimately obtaining a favorable settlement.
  • Successfully defended a home furnishing manufacturer in two design patent and trademark infringement cases in the Southern District of New York brought by the same competitor, including Federal Circuit decisions affirming the denials of preliminary injunction motions in each case.
  • Successfully defended a major food importer in a TTAB action to cancel a trademark registration brought by an international food distributor in a trademark dispute. The case was settled in the client’s favor, resulting in a trademark license and distribution agreement between the parties.
  • Obtained an injunction and damages award in the Southern District of Ohio in a patent infringement case.
  • Obtained favorable judgments in trademark oppositions and cancellation proceedings before the TTAB on behalf of a major shoes and accessories distributor.
  • Obtained favorable judgments in trademark oppositions and cancellation proceedings before the TTAB on behalf of a manufacturer of healthcare devices.
  • Successfully defended a hair product company in a patent infringement case involving hair extensions in the Central District of California, including defeating a summary judgment motion.
  • Represented a manufacturer of healthcare devices in a trial in a contract dispute lawsuit in the Central District Court of California.
  • Represented cities and communities in California in Petitions to Review the decisions, findings, and procedures of the Federal Aviation Administration.
  • Represented a dietary supplement company, negotiating agreements regarding trademark license and co-existence agreements.
  • Represented an overseas professional soccer club in trade secret and cybersecurity litigation, ultimately leading to the arrest of the responsible actors.

Education

  • J.D., Thomas Jefferson School of Law
  • B.A. in English, Point Loma Nazarene University

Professional Licensure & Admissions

  • State Bar of California
  • U.S. Court of Appeals, Ninth Circuit
  • U.S. Court of Appeals, Federal Circuit
  • U.S. Court of Appeals, D.C. Circuit
  • U.S. District Court, California Central District Court
  • U.S. District Court, Northern District of California
  • U.S. District Court, Southern District of California
  • U.S. District Court, New York Eastern District Court
  • U.S. District Court, New York Southern District Court
  • U.S. District Court, Southern District of Ohio

Committee Affiliations & Memberships

  • The State Bar of California
  • Los Angeles County Bar Association

Esther's Recent Posts

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