Trade Name Basics
Trade name is the identity a business or proprietorship uses in the marketplace. This remains true regardless of the size of the enterprise. Also, it should be a major focus when formulating a good brand and message for your business. We recommend enlisting the help of good counsel when brainstorming a suitable name. This helps to determine whether that identity is subject to a trademark. Also, whether there are any other trade names out there that might conflict with yours.
3 Useful Tips for Creating a Business Name
There are three things you should consider when evaluating a trade name:
- Is there a conflicting name that already exists?
- Is the name that you wish to use subject to federal trademark registration? It may or may not be.
- Seek out good legal guidance.
Good legal counsel is commonsense, yet critical for your situation. This is a decision necessary if you decide to pursue federal trademark registration. Which I encourage to increase your chances of success during this process.