Trade Name Secrets to Make You Launch a Billion Dollar Business

Intellectual Property

by | Jan 29, 2019

Trade Name Basics

Trade name is the identity a business or proprietorship uses in the marketplace. This remains true regardless of the size of the enterprise. Also, it should be a major focus when formulating a good brand and message for your business. We recommend enlisting the help of good counsel when brainstorming a suitable name. This helps to determine whether that identity is subject to a trademark. Also, whether there are any other trade names out there that might conflict with yours.
Trade Name

3 Useful Tips for Creating a Business Name

There are three things you should consider when evaluating a trade name:

  1. Is there a conflicting name that already exists?
  2. Is the name that you wish to use subject to federal trademark registration? It may or may not be.
  3. Seek out good legal guidance.

Good legal counsel is commonsense, yet critical for your situation. This is a decision necessary if you decide to pursue federal trademark registration. Which I encourage to increase your chances of success during this process.


  • Ismail Amin

    Ismail’s legal experience encompasses serving Fortune 500 companies, mid-sized privately held companies, and entrepreneurs. He presently serves as Corporate and Litigation Counsel to large and mid-sized businesses throughout California, Nevada, Texas, North Carolina, and New York as well as General and Personal Counsel to high-profile hospitality operators in California and Nevada. Ismail’s practice emphasizes Business and Intellectual Property matters, with a focus on healthcare, biopharmaceuticals, biotechnology, and hospitality. Ismail has counseled the firm’s healthcare provider clients in acquiring or selling assets while maximizing return and minimizing risk. He has helped clients acquire or sell over $1 billion worth of healthcare-related assets, including hospitals.

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