Trademark Cost Reduced: Revealing the Opportunities

By February 5, 2019 Business Law

Trademark Costs on Average

Generally, a trademark cost lands between $1,000 to $2,000 per trademark application. This depends upon the number of classes of goods and services you apply for.

If for example, you apply for 10 classes of goods and services, you should budget about $5,000. If you apply for one, you can budget closer to $1,000 or $1,500. This should include the price for quality legal counsel of course. This is key to helping you navigate that application through the USPTO.

Mitigating Your Trademark Cost

There are two key secrets you can use to mitigate your trademark filing expenses. The first secret is to determine the classes of goods and services you want to offer the marketplace. It may not be necessary for you to apply for five or ten categories of classes. You will see a massive reduction in cost by weeding out irrelevant classes. So if you can keep that number low, your costs for the USPTO are also going to be lower. Additionally, you can choose to file a 1(a) application, a complete application upfront. Instead of a 1(b). or otherwise known as intent to use application. This will help you to save more money as well.

One Easy Step To Reduce Trademark Cost

Generally speaking, it’s not worth it to try to file a trademark application on your own. Most people think that this will save them money. There’s an old expression that cheap is expensive, and this is a great example of that. When you hire legal counsel to help with the trademark application, you actually save money by having competent representation.

Trademark Cost

Good representation will have experience in dealing with the lawyers at the USPTO. And that’s whom you’re going to be dealing with at the USPTO, lawyers. And they’re going to expect you to understand the intricacies of the Lanham Act. In my experience when I’ve seen individuals try to apply for trademarks or service marks on their own. It’s followed by:

  • a rejected application,
  • an incomplete application,
  • an insufficient application.

In the long run, this will cause you to seek legal counsel after you have failed. Moreover, it’s in your best interest to save yourself time and money by hiring legal counsel to begin with.

Ismail Amin

Author Ismail Amin

Ismail’s legal experience encompasses serving Fortune 500 companies, mid-sized privately held companies, and entrepreneurs. He presently serves as Corporate and Litigation Counsel to large and mid-sized businesses throughout California, Nevada, and Texas, as well as General and Personal Counsel to high-profile hospitality operators in California and Nevada. Ismail’s practice emphasizes Business and Intellectual Property matters, with a focus on healthcare, biopharmaceuticals, biotechnology, and hospitality. Ismail has counseled the firm’s healthcare provider clients in acquiring or selling assets while maximizing return and minimizing risk. He has helped clients acquire or sell over $1 billion worth of healthcare-related assets, including hospitals.

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