Trademark Logo Best Practices
Trademark logo steps begin with making sure that your logo is appropriate for registration. Conduct a search to see if there are any other similar logos in the legal or general marketplaces.
Next, file a trademark application with the USPTO. Also, assuming there are no issues or questions from the USPTO, the next step is registration. The USPTO will issue a registration certificate for your trademark logo.
Use an attorney
There’s a tremendous benefit to having an attorney trademark a logo for you. Also, logos are technical. To ensure that you meet all the technical requirements of the USPTO, an attorney is helpful. You also want no other logos to look like yours or create marketplace confusion. So, having a trusted adviser in your corner is critical.
Logos vs Names
Trademarking a logo and trademarking a name are similar. But, there are some critical differences to understand:
- Logos do not need as much in the way of evidence of the use of commerce. Names do.
- Trademarking a logo doesn’t need a significant amount of work. Most of the time, trademarking a name or a slogan needs more.
Some of the common mistakes I see when attempting to trademark a logo:
- Not conducting a proper search before submitting the application with the USPTO (This is to ensure that the logo is fair game for purposes of registration).
- Not complying with the technical requirements in submitting a logo design.
So you want to make sure that you follow the USPTO application requirements. More important, hire appropriate counsel to ensure that you’re doing great.