Trademark Logo: Video with the Best Tips (2019)

By January 3, 2019 Business Law

Trademark Logo Best Practices

Trademark logo steps begin with making sure that your logo is appropriate for registration. Conduct a search to see if there are any other similar logos in the legal or general marketplaces.

Next, file a trademark application with the USPTO. Also, assuming there are no issues or questions from the USPTO, the next step is registration. The USPTO will issue a registration certificate for your trademark logo.

Use an attorney

There’s a tremendous benefit to having an attorney trademark a logo for you. Also, logos are technical. To ensure that you meet all the technical requirements of the USPTO, an attorney is helpful. You also want no other logos to look like yours or create marketplace confusion. So, having a trusted adviser in your corner is critical.

Trademark LogoLogos vs Names

Trademarking a logo and trademarking a name are similar. But, there are some critical differences to understand:

  • Logos do not need as much in the way of evidence of the use of commerce. Names do.
  • Trademarking a logo doesn’t need a significant amount of work. Most of the time, trademarking a name or a slogan needs more.

Common mistakes

Some of the common mistakes I see when attempting to trademark a logo:

  1. Not conducting a proper search before submitting the application with the USPTO (This is to ensure that the logo is fair game for purposes of registration).
  2. Not complying with the technical requirements in submitting a logo design.

So you want to make sure that you follow the USPTO application requirements. More important, hire appropriate counsel to ensure that you’re doing great.

Ismail Amin

Author Ismail Amin

Ismail’s legal experience encompasses serving Fortune 500 companies, mid-sized privately held companies, and entrepreneurs. He presently serves as Corporate and Litigation Counsel to large and mid-sized businesses throughout California, Nevada, and Texas, as well as General and Personal Counsel to high-profile hospitality operators in California and Nevada. Ismail’s practice emphasizes Business and Intellectual Property matters, with a focus on healthcare, biopharmaceuticals, biotechnology, and hospitality. Ismail has counseled the firm’s healthcare provider clients in acquiring or selling assets while maximizing return and minimizing risk. He has helped clients acquire or sell over $1 billion worth of healthcare-related assets, including hospitals.

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